Today on the Techpoint Africa Podcast, Ogheneruemu steps out from behind the camera and sits down with ShopEx's Country Manager, Olajumoke Kujero and Head of Marketing, Oyindamola Olaniyan. The three discuss Nigeria's — and possibly West Africa's — first teleshopping company, ShopEx. They share their wins, challenges, effects of their target audience on their approach, and plans for the future. To advertise or promote your brand, visit this link or send an email to business@techpoint.africa Explore the fintech in everything at The Fintech Summit 2022 Timestamps 00:00 - Introduction 02:25 - We meet Ola and Oyin 03:38 - What is teleshopping? 08:42 - Shooting 3-minute infomercials 12:20 - Why teleshopping? 17:06 - Infusing buy now, pay later in teleshopping 26:38 - Is eCommerce dead? 30:39 - How the Russia-Ukraine conflict is affecting ShopEx 33:46 - Life since a $635,000 raise 37:53 - Shooting 15-minute infomercials 43:04 - Why change infomercial strategy and how will it affect ShopEx? 47:09 - Why not just have a dedicated channel? 49:14 - Overcoming challenges 55:38 - Regulating the eCommerce space in Nigeria 58:21 - Dealing with competition 59:56 - The future of ShopEx 01:04:09 - Would live-streaming social commerce solve trust issues? Useful links Nigeria’s ShopEX raises $635,000 to build the QVC of Africa Nigerian advertisers can no longer use foreign models and voice-over artists, and there’s more to come Jumia and Zipline may succeed with drone deliveries where Amazon and DHL failed This episode was produced by Bolu Abiodun and Gracious Sede Email us your feedback at podcast@techpoint.africa. Visit www.techpoint.africa for more stories.