This episode is also available on YouTube - https://youtu.be/_7WfLJcsmA0 Today on the Techpoint Africa Podcast, we have an insightful discussion into the place of traditional (offline) marketing in a world of digital marketing. Hosting the podcast is Senior Reporter, Ogheneruemu Oneyibo with Olabinjo Adeniran, a Nigerian technology professional with over ten years of experience leading and managing marketing campaigns for African startups, as our guest. To advertise or promote your brand, visit this link or send an email to business@techpoint.africa Timestamps 00:00 - Intro 01:41 - Explaining digital, offline, and hybrid marketing 06:29 - Personal preference 07:32 - What's the draw for both? 11:56 - What's the best medium for businesses? 15:12 - Building trust online 20:21 - Advertising to a consumer market that is less than 30% online 23:04 - Will there be a time where all marketing will be digital? 24:30 - Which is best overall? 26:31 - Your customer cannot be everyone! This episode was produced by Gracious Sede and Chimgozirim Nwokoma Email us your feedback at podcast@techpoint.africa. Visit www.techpoint.africa for more stories. Music - Beach by MBB