The music industry is changing fast and not everyone is keeping up On this episode of Off Air, we sit down with a top record label executive Ademola Alugo, to break down the real state of the Nigerian music industry. From female representation to algorithms, streaming, and influencer marketing, nothing is off limits. We also explored what labels look for, the truth about “trending” songs, how platforms like TikTok shape success, and what new artists need to break through today while challenging the system and industry norms along the way. 00:00 Introduction 01:53 Meet the Guest: VP Dapper Music 03:17 Why Labels Don’t Sign More Women 04:37 What Labels Look for Before Signing Artists 11:17 Organic Hits vs Engineered Hits 33:01 Advice for New Artists Trying to Blow 45:32 Is Afrobeats to the World Slowing Down? 1:01:18 Global Misunderstanding of Afrobeats 1:09:49 Fan Mail 1:16:34 Moniezone ================== Welcome to OffAir with Gbemi & Toolz! OffAir with Gbemi & Toolz brings you real talk, laughs, and unfiltered conversations on love, lifestyle, and Nigerian pop culture. Subscribe and join the OffAir Gang! 📌 Follow us on social media: Instagram: https://www.instagram.com/offairshow/ Twitter/X: https://x.com/Offair_show Facebook: https://www.facebook.com/share/1DHjkWH6eb/?mibextid=wwXIfr TikTok: https://www.tiktok.com/@offair_show?_r=1&_t=ZS-95N1UdnjUv4 💌 Business Inquiries: #OffAirWithGbemiAndToolz #offairshow #OffAirPodcast #NigerianPodcast #NaijaContent #CelebrityTalk #LifestyleNigeria