Quote: “I often say to people that you want to be careful how you challenge yourself. You don't want to change too many things at once when changing a job.” Today’s episode features Adia Sowho, the CMO of MTN Nigeria, and also the first woman to occupy that position. “I'm not a classic CMO, but interestingly, I think I'm the CMO the tech company needs. I hope to try to, from my role, reconnect MTN to that deeper purpose and start taking the conversation forward. What happens beyond connectivity? How do we make MTN a part of the next bunch of unicorn stories?” Starting with her first degree in Electrical Engineering, Adia’s career has cut across technology, telecommunications, and finance. Adia has been referred to as the Sheryl Sandberg of the startup ecosystem and later as the Olivia Pope of the Nigerian tech ecosystem. Listen and learn how Adia built her track record of creating impactful work in her positions. Adia’s Reading List https://www.amazon.com/Sovereign-Individual-James-Dale-Davidson-ebook/dp/B00AK9IXXM-The Sovereign Individual by James Dale Davidson and Lord William Rees-Mogg https://www.amazon.com/Formula-Universal-Laws-Success-ebook/dp/B07B863X6B/- The Formula by Albert-Laszlo Barabasi Show Notes: 03:42 Adia talks about her role as the CMO of MTN Nigeria? 07:03 Adia explains MTN’s position in the tech space. 12:02 How digital finance services help build legacy and trust. 16:32 On corporate companies versus startups. 21:44 Why founders need structure in their companies. 24:37 The turnaround process of Thrive Agric. 29:46 How to navigate intergenerational spaces. 35:56 Building synergy between fintechs, banks and telcos. 39:36 How managing her reputation and making relationship investments have paid off. The Afropolitan Podcast is hosted by Eche Emole, co-founder of Afropolitan. Listen and subscribe to the show on Apple Podcasts, Spotify, Jamit, or wherever you get your podcasts. Want to learn more about Afropolitan? Twitter - https://twitter.com/afropolitan Website - https://www.afropolitan.io/